Jeans Appeal

Denim is everywhere this season, from the hat on your head to the shoes on your feet, and yet finding the perfect pair of jeans still overwhelms us.

  • Choosing classic or trendy: If you live in your jeans, classic styles like relaxed fit transfer well from year to year. If you prefer a hipper look, the must-haves for women are anything super-low. What's great about them is that because they sit on your hips, they work for many different body types. If you’re a little on the shy side, try a pair of boy-cut jeans, which won’t reveal as much of your mid-section.

  • Feeling the stretch: Another trend this season is the body-hugging jean, emphasizing a sleek and sexy look. With the renewed popularity of stretch denim this fall, there’s something for everyone. The beauty of stretch is that you can wear your jeans a lot tighter without sacrificing comfort. It makes low rise jeans, for example, much easier to wear as they hug your body and don’t feel as rigid – they move with you.

  • Working with your body: Just because a pair of jeans looks great on your same-size friend doesn’t mean they are right for you. Like with any piece of clothing, you really need to try jeans on to see how they work.

    If you have curvy hips and are proud of them, we suggest a super-low boot-cut jean, which sits well on the hips and shows off your figure. Women who want a little room in the thighs and calves should look at styles that don't hug the body, such as relaxed fit or boy-cut jeans. And for extra room in the seat, try jeans with a low waist, low pockets and a bit of a flare around the ankle.

  • Singing the blues: With a large variety of washes, choosing the ideal shade for your blue jeans can be tricky. But thanks to this season’s to-dye-for look, your task may be easier. The must-have colour is simply dark with a lot of texturing. Look for inky indigos, which can be dressed down for casual wear and dressed up for a night out.

    To keep your dark denim looking its best, try washing your jeans inside out in cold water and not using the full dry cycle. Of course you want your jeans to look good, but remember that they should feel good as well.
  •